A TXT record, as the abbreviation suggests, is a record, which keeps data in human-readable form and not code. It can be set up for a domain name or a subdomain for a variety of purposes. Search engines like Google, for example, have different ways of verifying you are the owner of a certain domain and one of them is actually by creating a TXT record with unique text which they provide and that you must use as the record value. The very same verification method is being employed by some analytics platforms that keep track of the traffic to your websites as well. Of course, in such a case the content of the record is going to be read by a robot, but it will still be in human-readable form. A TXT record is furthermore employed if you activated the so-called SPF protection for your emails in order to shield them from being forged. In cases like this, the record contains info showing that a particular electronic message is sent from a dependable and authorized mail server. You could use a TXT record for any kind of other information as well, like your company details, as an example.