Online advertising, also known as online web marketing, Internet advertising, digital advertising or web advertising, is a form of web marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), mobile advertising and targeted traffic delivery. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
eMail Marketing
With its ability to personalize content and target specific demographics, email marketing remains a valuable tool in the realm of web marketing.
Search Engine Optimization
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
Targeted Traffic
Web traffic can also be purchased through web traffic providers that can deliver targeted visitor traffic. Through the emergence of new online channels, the usefulness of targeted visitor traffic advertising is increasing because companies aim to minimize wasted advertising dollars.