You may have heard of email campaigns as one of the most viable marketing options. They are touted as highly customizable and highly effective, especially for small businesses. However, are email campaigns effective in boosting website traffic in actuality? Let’s find out.
Email is Used by Billions of Users
Even though there are several billions of users for social media platforms and messengers, they are dwarfed by email users (3.9 billion). In 2022, the total volume of emails is predicted to swell to 347.3 billion. The best part is that email is platform blind. On the other hand, you can’t send messages from WhatsApp to Messenger, or vice versa. This is why email campaigns effective in boosting website traffic. You don’t need to invest as much as you need to for other platforms.
Email Marketing Campaigns Deliver a High ROI
A well planned marketing strategy has proven again and again to deliver a huge return on investment. For example, for every $1 that you spend on email marketing, you can expect a return of $42. That’s a huge advantage for small businesses that can’t invest in huge marketing campaigns on social media.
Email Marketing Helps Small Businesses Even the Odds
Email is a huge driver of both acquisition and retention. According to studies, 81% of SMBs still rely on email as their primary channel of customer acquisition. 80% of them use it for customer retention. While social media channels change and evolve, email has stayed as a constant for decades now. Research findings have shown that email marketing tops the charts when it comes to organic search or paid search. It even tops social media. While you’re building your email list[s]; try our traffic products to drive visitors to your site…